Founder and chairman of Willard Bishop LLC, Bishop has been involved in thought-leading research and consulting in the supermarket and retail industries for more than 30 years and has led major studies on topics ranging from new "wide-angle" approaches to pricing strategy, to the application of activity-based costing to improve operational performance.

Prior to entering consulting in 1976, Bishop served for several years as v.p. of research for the Super Market Institute (now FMI) and he continues to serve as a consultant to that organization. He also taught marketing at Northwestern University's Kellogg School of Management. Bishop holds a Ph.D. in economics from Cornell University