Whats important to consumers

In a technology study reported in the November 10, 2003 issue of Supermarket News, a phone

survey of 1000 consumers sponsored by Cap Gemini Ernst & Young, Intel and Cisco Systems the

following items were ranked as to “What’s Most Important in a Store”

The following chart lists the top 5 items and the % saying “very important”

Rank	Item	% Saying “Very Important”
1.	Having products priced the same at checkout as on the item or shelf	79
2.	Getting respectful treatment from employees	75
3.	Having prices visible on products or shelves	70
4.	Having the products you want to purchase be in stock	68
5.	Being able to return products to the store without difficulty	67

Again, price accuracy rated very high on the consumers’ list. Price management in its entirety

is an area that if addressed properly can be used as an affective tool to win the loyalty of consumers

to neighborhood stores.