Consumer Studies
Factors affecting consumer shopping behavior from consumer surveys
There is not much mystery in consumer shopping behavior as several consumer studies
have shown. The information is out there. Reacting to it can build loyalty with the customer
base in the face of ever increasing competition.
How do you build trust and loyalty with consumers?
Today’s consumers shop in a variety of store formats. As a recent study found, 60% of
supermarket customers also shop at supercenters. What did consumers care for most?
What was it that built trust in consumers? The study found the numbers one factor was
accuracy of prices. Very close to that was accuracy and readability of shelf pricing. Customers
are irritated by both over and under charges.They want to be able to trust the price. Trust is
built on reliability. Consumers want reliable prices and price scanning and reliable people.
Why should there be loyalty from consumers?
...who can they be loyal to? In consumer surveys people said they don’t see the same people
twice and the larger the store the more impersonal the experience. Freeing store associates
from mundane backroom tasks like price and signage tagging, and making them available to
“walk the aisle” and interact with consumers will build loyalty.
What's most important in a store to consumers?
Price accuracy rated #1 on consumer's minds when asked "What's most important in a store"
in a technology study reported in the November 10, 2003 issue of Supermarket News. The
phone survey of 1000 consumers was sponsored by Cap Gemini Ernst & Young, Intel and Cisco
Systems.
STUDY SOURCE: Supermarket News Nov 10, 2003
What factors decide where consumers choose to shop?
Pricing issues rated #1 on consumer's minds when consumers were asked to rate 45 reasons for
choosing a supermarket.
STUDY SOURCE: Progressive Grocer April 15, 2004
How do consumers react to Stockouts?
How do you match availability to consumer demand. RFID can help. An empty shelf means loss
of sales. A 1996 study showed that upto 8.2% of the articles in supermarkets are out of stock on a
typical afternoon. Beyond the immediate loss of sales there are additional negative consequences
on consumer behavior as was shown in a study conducted by Progressive Grocer. Brand loyal
consumers will switch stores, not to mention store image. Going overboard with overstocking is
not the answer either as it could leave the retailers with “dead” inventory. Not only do theyhave
to deal with dead inventory and “dead” shelf space, it takes away shelf space from products that
could have produced revenue.
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to ConsumersRead Factors Deciding
Where Consumers
Choose to Shop