PRESS RELEASE

Altierre Unveils High Contrast Displays for ESL and Digital Signage Product Lines

San Jose, Calif., May 11, 2009 —Altierre Corp., a provider of digital signage and wireless dynamic pricing solutions for retailers, today announced it has achieved a significant technical breakthrough in providing high-contrast black-and-white displays for its low-cost, low-power electronic shelf labels (ESLs) and Digital Signage product lines.

"Our new product line of displays establishes a new benchmark for contrast and readability, and is the culmination of years of research and iterative improvement in materials, manufacturing and algorithms," said Altierre Chairman and CEO Sunit Saxena. "These displays, which are already in production and installed in pilot stores, have received an overwhelmingly positive response from our retail customers as well as very high marks for readability from their shoppers."

Altierre's high contrast LCD displays provide a much brighter screen that improves visibility and legibility, all at a lower price point than competing solutions. The displays allow consumers to read pricing and product-related information more easily and from a greater distance, and offer retailers enhanced marketing capabilities.

Altierre's ESLs offer an environmentally friendly alternative to wasteful paper price tags and make dynamic pricing a cost-effective reality for retailers for the first time. In addition, Altierre's digital displays rival bistable displays in their power-consumption. A leading independent certification company recently verified that Altierre has achieved five-year battery life for LCD dot matrix displays, an unprecedented accomplishment in battery life performance.

"We continue to generate strong interest from retailers as we demonstrate that our technology is far ahead of the field," said Saxena. "We are implementing solutions that are viable, scalable and affordable, and deliver a high ROI for large chain retailers."

About Altierre Corp.
Altierre Corp., a leading provider of digital signage and pricing solutions for retailers, provides single-platform hardware, software and other IT solutions that enable RF-based applications. Altierre’s ultra low power long-range wireless technology enables wireless pricing solutions and sensor network applications such as automated temperature monitoring. Its pricing solution allows chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, and improves communication with consumers from the onset of the shopping experience to the point-of-purchase. Altierre is a winner of the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com.



Media Contact:
Jeff Fox
The Blueshirt Group
415-828-8298
jeff@blueshirtgroup.com