PRESS RELEASE

ALTIERRE ANNOUNCES RECORD GROWTH FOR 2011

Wireless Technology Deployed in More Than 1,000 Retail Stores Nationwide

San Jose, Calif., January 10, 2012 — Altierre Corp., a provider of ultra low power wireless technology that enables e-signage and dynamic pricing solutions for retailers, today announced it reached several key milestones in 2011, achieving record revenue growth and surpassing the one million mark in both RF chips and digital signs shipped. Altierre’s proprietary wireless technology is operating in more than 1,000 retail stores across the country. This technology delivers cost savings, additional revenue opportunities and other important benefits for several of the largest national chains representing department stores, grocery, drug and convenience stores.

Highlights of Altierre’s growth and momentum in 2011 include:
• Revenue growth of 100%, marking the third consecutive year of at least 100% annual growth
• Surpassed the one million mark in RF chips designed, built and shipped
• Exceeded two million ultra low power display chips designed, built and shipped
• Topped the one million mark in digital signs shipped
• Altierre’s enterprise-class network installed and working in more than 1,000 retail stores.

Leading Retailer Deploying Altierre Solution Chain-wide
Among Altierre’s customers is a leading department store retailer with more than 1,000 stores nationwide. Altierre’s digital signs are currently operating in several hundreds of its stores around the country, and the remainder of the stores will be fully deployed before the end of 2012. Each store operates with several thousands of Altierre’s proprietary long-lasting, battery-operated digital price tags and signs highlighting products and special offers throughout each store.

“2011 was a milestone year and we look forward to building on this momentum in 2012. We are generating meaningful revenue and have ramped up to full production, while working with major retailers to meet their unique specifications. We are addressing a market opportunity in the tens of billions within the $3 trillion retail industry, and we have been quietly executing, capturing market share and surpassing our business objectives,” said Altierre Chairman and CEO Sunit Saxena.

Stanford Study: Promotional Pricing Delivers Billions in Additional Revenue to Retail Industry
A new landmark study on pricing strategy by Stanford’s Graduate Business School found that promotional pricing is a key revenue driver for retailers, delivering millions of dollars in additional revenue per store. “Altierre’s solutions enable retailers to execute variable promotional pricing in a much more dynamic manner making it a true game changer for retail, where margins are especially thin. For chains with thousands of stores, we offer a cost effective solution with a rapid ROI to enable chain-wide dynamic pricing that literally can add billions of dollars to the bottom line,” added Saxena.

About Altierre Corp.
Altierre Corp. is a leading provider of ultra low power wireless solutions for retailers. Altierre’s unique wireless technology is a turnkey platform that allows for hundreds of thousands of multi-year battery life wireless devices to communicate in large retail stores, creating numerous touch points with consumers, products and store associates, thus enabling an array of innovative applications. The new era of RF-based applications developed by Altierre offers retail chains unparalleled benefits, from realizing billions of dollars in cost savings and revenue opportunities to enhancing productivity, merchandising and the consumer shopping experience. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com.



Media Contact:
Jeff Fox
The Blueshirt Group (for Altierre)
415-828-8298
jeff@blueshirtgroup.com