PRESS RELEASE

ALTIERRE SIGNS MASTER PURCHASE AGREEMENT FOR DIGITAL PRICE TAGS WITH TOP NATIONAL RETAIL CHAIN CHANGES

San Jose, Calif., May 18, 2009 —Altierre Corp., a provider of wireless dynamic pricing solutions for retailers, today announced the signing of a Master Purchase agreement with a leading national retail chain with more than 1,000 stores nationwide. The agreement calls for a pilot project followed by multi-store rollout of Altierre’s digital signage and pricing technology solution.

“Household-name store chains are extremely enthusiastic about the Altierre digital signage and price tag solution and we are thrilled to announce a partnership with one of the nation’s most successful and innovative retailers,” said Altierre Chairman and CEO Sunit Saxena. “This agreement also demonstrates strong interest in our larger format digital signage offering in addition to our ESLs. We now have pilot projects underway with several premier national retail chains. These deals signal recognition that Altierre has developed a solution that is scalable, affordable and will deliver high ROI for our partners when deployed in a retail chain environment.”

“These inexpensive, battery-powered signs are easily mounted on retail shelves and other display areas and can be relocated around the store or re-assigned to a new product just as easily,” said Saxena. “Our wireless infrastructure eliminates the need for expensive and restrictive wiring and makes it possible for retailers to update thousands of signs across the country instantaneously. In essence, we can bring a web page to every shelf edge or rack in the store.”

Altierre provides a unified wireless infrastructure that ushers in a new era of RFID-based applications for retailers, beginning with Altierre’s digital signage and pricing solution, a revolutionary green technology that offers the retail industry the potential to save billions of sheets of paper currently wasted on price tags and marketing messages. The system efficiently delivers real-time, chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, and enables targeted communications with customers and employees. This eco-friendly solution creates a paperless environment for retailers, providing a better shopping experience, cleaner-looking aisles and saving tons of paper currently used annually for paper price tags and displays.

About Altierre Corp.
Altierre Corp., a leading provider of digital signage and pricing solutions for retailers, provides single-platform hardware, software and other IT solutions that enable RF-based applications. Altierre’s ultra low power long-range wireless technology enables wireless pricing solutions and sensor network applications such as automated temperature monitoring. Its pricing solution allows chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, and improves communication with consumers from the onset of the shopping experience to the point-of-purchase. Altierre is a winner of the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com.



Media Contact:
Jeff Fox
The Blueshirt Group
415-828-8298
jeff@blueshirtgroup.com