Altierre Bolsters Sales Team with Addition of Retail Technology Veteran Rob Crane and Automotive Veteran John Marenas as VPs

San Jose, Calif., August XX, 2017 Altierre Corp., a provider of ultra-low energy, long-range wireless technology and applications for the Internet of Things (IoT) market, today announced that retail technology sales veteran Rob Crane has joined the company as senior vice president of global sales.  In addition, automotive industry veteran John Marenas has joined Altierre as vice president of automotive sales.

“With our applications deployed in over 1,000 U.S. cities and over 300 cities in France, we are well positioned to be a global leader providing innovative IoT technologies to several verticals, including retail and automotive,” said Altierre Chairman and CEO Sunit Saxena. “Rob and John bring tremendous industry-specific expertise and knowledge as well as extensive contacts in these two key verticals. Their addition to our team gives us a significant advantage as we aggressively penetrate these markets that are ripe for IoT transformation. Traditional retailers are now looking to adopt IoT technology to better compete in a seamless omnichannel world.”

Crane is a technology industry sales veteran with over 15 years of experience and deep domain expertise in retail, customer experience, e-commerce, business intelligence and analytics.  He previously served in leading roles of retail sales for SAP and Oracle.  He is a graduate of the University of Leeds and Nottingham Law School.

“With the growing threat from Amazon and other e-commerce platforms, retailers are under tremendous pressure to change how they do business. They need the ability to market to shoppers in the aisle, create pricing incentives in real-time and understand shopper preferences, which is more important than ever,” said Crane. “I’m excited to show them how Altierre’s dynamic pricing technology and other innovative applications can enhance their bottom line.”

Marenas brings more than 20 years of automotive marketing and enterprise sales experience, most recently serving as director of sales for V12 Data, the industry leader in omnichannel automotive intelligence.  Prior to V12 Data, he served as Executive Vice President Sales, for International Brake Components.  He also served as National Director at SearchOptics, a digital marketing firm, where he was responsible for business development for automotive OEMs and top-tier auto dealers groups. He is a graduate of Central Michigan University.

“Automotive represents a lucrative high growth market for Altierre,” said Marenas.

“From dealerships to manufacturing facilities, the automotive sector is already engaging with our technology.  It’s an exciting opportunity for me to join the company at this time.”

About Altierre

Altierre Corp. is a leader in proven technology that delivers the promise of the Internet of Things.

Altierre’s best-in-class ultra-low power wireless IoT solutions, which encompass thin infrastructure, bi-directional always-on communication, are bringing innovations to a wide range of verticals. Its turnkey platform is transforming the $12 trillion retail industry with millions of multi-year battery life wireless devices seamlessly and securely communicating in large retail stores, enabling real-time omnichannel strategies and delivering an array of unparalleled benefits from billions of dollars in cost savings and revenue opportunities to enhancing productivity, merchandising and the consumer shopping experience. In addition, Altierre is bringing applications like “The Paperless Factory” and complete asset visibility to verticals such as automotive, supply chains, manufacturing, homes and defense. Incorporated in 2003, Altierre is headquartered in San Jose, Calif.  For more information, visit