February 13 2012

News2

FORMER LONGS DRUG STORES CEO STEVE ROATH JOINS ALTIERRE’S BOARD OF DIRECTORS

San Jose CA, February 13, 2012— Altierre Corp., a provider of ultra low power wireless technology that enables e-signage and dynamic pricing solutions for retailers, announced today that retail industry veteran and former Longs Drug Stores CEO Steve Roath has joined the company’s board of directors.

“The addition of Steve Roath to our board affirms that industry leaders who understand the power of our technology believe in its ability to solve critical problems and deliver productivity improvements for large retail chains,” said Altierre CEO Sunit Saxena. “In addition to his wealth of contacts, we will benefit tremendously from Steve’s insider perspective into the complexities of retail management, both at the store and the chain level.”

Altierre recently announced several key milestones achieved in 2011 including record revenue growth and surpassing the one million mark in both RF chips and digital signs shipped. Altierre’s proprietary wireless technology is operating in more than 1,000 retail stores across the country. This technology delivers cost savings, additional revenue opportunities and other important benefits for several of the largest national chains representing department stores, grocery, drug and convenience stores.

“Online retailing is adding a dynamic element to the already highly competitive retail environment. Bricks & mortar retailers have to become more nimble and dynamic in their promotional offerings without further increasing the complexities of store level execution. Even with traditional weekly offerings, most retailers are challenged to maintain price accuracy and customer service in the face of shrinking resource availability. It is time for retailers to leverage the latest developments in technology, get ahead of the delays, errors and costs of store execution and compete like online retailers. Altierre’s wireless platform and applications offer sophistication and innovation that far surpass anything else I’ve seen in their ability to cost effectively enable promotions, reduce paper waste, assure price accuracy and impact the bottom line. I’m truly excited to be associated with what I consider to be a revolution for retail,” said Roath.

Roath joined Longs as an intern in 1964 and held increasingly responsible positions within the company, including store manager, pharmacy manager, manager of marketing operations, and vice president of pharmacy. He was named president in 1991 and chief executive officer in 2000. He is credited with moving Longs into e-commerce by establishing the company’s first email prescription refill system. He retired in 2002.

Roath is the recipient of multiple awards including Drug Store News Retailer of the Year, Oregon State University College of Pharmacy Alumnus of the Year, and the San Francisco Sales Managers Club Retail Hall of Fame.

About Altierre Corp.
Altierre Corp. is a leading provider of ultra low power wireless solutions for retailers. Altierre’s unique wireless technology is a turnkey platform that allows for hundreds of thousands of multi-year battery life wireless devices to communicate in large retail stores, creating numerous touch points with consumers, products and store associates, thus enabling an array of innovative applications. The new era of RF-based applications developed by Altierre offers retail chains unparalleled benefits, from realizing billions of dollars in cost savings and revenue opportunities to enhancing productivity, merchandising and the consumer shopping experience. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com.

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Media Contact:
Jeff Fox
The Blueshirt Group (for Altierre)
415-828-8298
jeff@blueshirtgroup.com