July 18 2012

News2

ALTIERRE UNVEILS E-PAPER PRODUCT FAMILY FOR DIGITAL SIGNS AND PRICE TAGS

Ultra Sharp E-Paper Products Round Out Full Suite of Award-Winning Wireless Digital Display and Network Solutions

San Jose, Calif., July 18, 2012 — Altierre Corp., a provider of ultra-low power wireless technology that enables dynamic pricing, promotion and product information in brick and mortar retail stores, today announced the introduction of its E-Paper Product Family. Altierre’s fully graphic (dot-matrix) high-resolution E-Paper digital display technology appears as ink on paper and complements the company’s complete suite of digital price tags, signs and enterprise-ready wireless infrastructure.

“The addition of E-Paper to the Altierre product family is an exciting milestone for our fast-growing company,” said Altierre chairman and CEO Sunit Saxena. “With over 1,000 stores already installed and running Altierre’s proprietary e-signage solutions and wireless infrastructure in US and Europe, we see enormous potential and customer demand for the incredibly sharp and crisp displays that E-Paper affords.”

“Altierre now has the broadest range of digital price tag and signs all working on one, integrated network. This allows customers to mix and match LCD displays with E-Paper for the lowest total cost of ownership and a fully customizable solution that is right for each store,” continued Saxena. “A retailer could choose to install these high-end display signs and tags in certain high visibility/high impact portions of their stores, while saving money on the lower impact areas with our low cost LCD-based signs and tags. This is a smart and cost effective way to implement digital signs and digital price tags.”

Like the graphic LCD displays, the new E-Paper displays not only improve marketing messaging, price accuracy and merchandising discipline, they also upscale product presentation for greater impact. The combination of high-end E-Paper display signs and tags along with low cost LCD signs which allow for attention-grabbing animations, organized content via auto-sequenced multi-screens on a sign, provide a powerful, expanded in-store messaging capability. The result is an effective multi-channel marketing strategy that brings more cohesiveness between web and in-store marketing.

Throughout its development cycle, Altierre has taken great pains in ensuring that its RF Network and software platform remain future proof, ready to include and grow with new and improved technology components. To date, Altierre has demonstrated the flexibility of its platform by serving up multiple solutions under the same network and platform. With the seamless induction of E-Paper technology into its suite of LCD signage and sensor network technology platform, Altierre has once again proven that it is a company that retailers can rely upon as a partner that will keep up with their needs and new technologies in a cost-effective manner.

Altierre’s bi-directional ultra-low power wireless technology is already operating in over 1,000 retail stores across US and Europe. The system has been enterprise-hardened in terms of ease of deployment, ease of ongoing maintenance, least infrastructure cost, 24/7 system dependability, synchronization to point of sales cash registers, all adding up to the highest functionality, lowest-cost system in the market place today.

Altierre was recently awarded the Always On Top 250 Global Companies to Watch.http://alwayson.goingon.com/AOStory/Announcing-2012-AlwaysOn-Global-250-Top-Private-Companies The company also reached several key milestones in 2011, achieving record revenue growth and surpassing the one million mark in both RF chips and digital signs shipped.

About Altierre Corp.
Altierre Corp. is a leading provider of bi-directional, ultra-low power wireless solutions for retailers. Altierre’s unique wireless technology is a turnkey platform that allows for hundreds of thousands of multi-year battery life wireless devices to communicate in large retail stores, creating numerous touch points with consumers, products and store associates, thus enabling an array of innovative applications. The new era of RF-based applications developed by Altierre offers retail chains unparalleled benefits, from realizing billions of dollars in cost savings and revenue opportunities to enhancing productivity, merchandising and consumer shopping experience. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com.

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Media Contact:
Jeff Fox
The Blueshirt Group (for Altierre)
415-828-8298
jeff@blueshirtgroup.com