March 25 2008

News2

LEADING RETAIL CONSULTANT BILL BISHOP AND INDUSTRY VETERAN PAT KIERNAN JOIN ALTIERRE’S BOARD OF ADVISORS

San Jose, Calif., March 25, 2008 — Altierre Corp., a provider of wireless dynamic pricing solutions for retailers, announced today that well known supermarket and retail industry consultant Willard (Bill) Bishop and grocery industry veteran Patrick L. Kiernan have joined the company’s board of advisors.

“Bill Bishop is one of the most respected names in the retail and grocery industries,” said Altierre Chairman and CEO Sunit Saxena. “Pat Kiernan’s insights into consumer future forces and supply chain efficiencies are well documented. Their knowledge base and expertise will be enormously beneficial for Altierre as we begin to roll out our solutions with leading grocery retailers.”

The founder and chairman of Willard Bishop LLC, Bishop has been involved in thought-leading research and consulting in the supermarket and retail industries for more than 30 years and has led major studies on topics ranging from new “wide-angle” approaches to pricing strategy, to the application of activity-based costing to improve operational performance. Participating in both national and international industry forums, Bishop is widely recognized as one of the industry’s preeminent advisors and was featured by American Demographics magazine as one of the ten industry thought and research leaders who are “driving the future of consumer intelligence.”

“Having conducted some of the industry’s most insightful research studies, Bill has a deep understanding of consumer behavior and other key business drivers that are of critical importance to our customers,” Saxena added.

Altierre’s ultra-low power, low-cost wireless platform is designed to power the “store of the future” with wireless solutions that address merchandising, productivity and consumer shopping experience opportunities. Altierre offers the first ever completely electronic price label solution, entirely eliminating the need for paper overlays and delivering rapid ROI. Altierre’s wireless solution features low-cost, long-range RFID technology to efficiently deliver real-time, chain-wide dynamic pricing, improve price accuracy, sharply reduce costs and paper waste, and enable targeted communications with customers and employees.

“A lot of time and effort is devoted to increasing the effectiveness of pricing strategies but the full value is never realized because of the inflexibility of manual price changes. Altierre’s dynamic pricing solution is a big step forward in unlocking massive value for the industry,” said Bishop. “I truly believe that Altierre’s technology is a game-changing development in retail, particularly for grocer retailers, who stand to realize immediate bottom line improvement from significant cost savings. I am excited to be associated with Altierre as they bring this revolutionary system to market.”

Prior to entering consulting in 1976, Bishop served for several years as vice president of research for the Super Market Institute (now FMI) and he continues to serve as a consultant to that organization. He also taught marketing at Northwestern University’s Kellogg School of Management. Bishop holds a Ph.D. in economics from Cornell University.

Kiernan is a managing partner of Day/Kiernan and Associates, a consulting group focusing on growth strategies and emerging issues with an emphasis on consumer future forces, E-commerce, and trade policy development. He is a contributing editor for Grocery Headquarters Magazine, serves on the Advisory Council of Saint Joseph’s University Center for Food Marketing, and is a research affiliate with the Institute for the Future in Palo Alto, California. He also serves on various boards including DemandTec, Encore Associates, Prescient Applied Intelligence and the General Merchandise Distributor’s Council.

“I firmly believe that Altierre’s ultra low power wireless platform provides a unified infrastructure solution that will finally bring retail fully into the digital age,” said Kiernan. “Unifying applications under one wireless platform reduces infrastructure cost and implementation problems, and will enable retailers to more rapidly develop cost effective applications that will deliver additional productivity improvements to the bottom line. I am excited to be part of this team.”

Kiernan’s vast experience in the retail grocery, warehousing and consumer packaged goods industries includes ten years as senior vice-president at the Grocery Manufacturers Association leading the Industry Affairs function, where he was instrumental in managing the food industry’s world-wide development of ECR (Efficient Consumer Response), and seven years as corporate division manager of industrial engineering for Safeway Stores, Inc. He holds an MS degree from St. Joseph’s University and a BA in marketing from the University of Washington.

About Altierre Corp.
Altierre Corp., a leading provider of digital signage and pricing solutions for retailers, provides single-platform hardware, software and other IT solutions that enable RF-based applications. Altierre’s ultra low power long-range wireless technology enables wireless pricing solutions and sensor network applications such as automated temperature monitoring. Its pricing solution allows chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, and improves communication with consumers from the onset of the shopping experience to the point-of-purchase. Altierre is a winner of the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit www.altierre.com.

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