May 17 2007


Mike Heschel joins Altierre’s board of advisors

Former Kroger’s CIO Adds Retail IT Expertise

San Jose CA, May 17, 2007— Altierre Corp., a provider of wireless infrastructure solutions for retailers, announced today that veteran information technology (IT) and former Kroger’s CIO Mike Heschel, Ph.D., has joined the company’s board of advisors.

“Mike Heschel is a recognized leader in IT for large retail chains, and his insights and direct experience with our target market and its complex technology needs will be tremendous assets for Altierre,” said Altierre CEO Sunit Saxena. “Mike’s unique insider perspective, along with his visionary approach, will be complementary to our outstanding advisory team.”

Based in San Jose, CA, Altierre’s proprietary hardware and software platform is designed to solve critical problems for large retail chains. Altierre’s wireless solution features low-cost, long-range RFID technology and back-end data-management capabilities that efficiently deliver real-time, chain-wide dynamic pricing and shelf promotions, improve price accuracy, sharply reduce labor costs and enable targeted communications with customers and employees.

“Altierre’s highly-differentiated approach, based on working closely with retail chains, is unique from the retail industry’s perspective,” said Heschel. “Altierre’s solution will revolutionize retail, and I’m excited to be associated with it.”

Prior to his retirement in 2006, Heschel was executive vice president and chief information officer for the Kroger Company, one of the nation’s largest retail grocery chains. He is credited with shaping Kroger’s entire IT strategy, as well as overseeing all of its management information systems services, logistics and reengineering projects during his 15-year tenure with the company.

Prior to joining Kroger, Heschel held senior leadership posts at Security Pacific National Bank, Baxter International, Inc., American Hospital Supply Corporation, FMC Corporation, and Boeing Aircraft Company. In addition to holding M.B.A and M.S.I.E. degrees, Heschel was awarded a Ph.D. in Industrial Engineering. He earned numerous honors during his career including Information Systems Executive of the Year and Logistics Officer of the Year.

About Altierre Corp.
Altierre Corp., a leading provider of digital signage and pricing solutions for retailers, provides single-platform hardware, software and other IT solutions that enable RF-based applications. Altierre’s ultra low power long-range wireless technology enables wireless pricing solutions and sensor network applications such as automated temperature monitoring. Its pricing solution allows chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, and improves communication with consumers from the onset of the shopping experience to the point-of-purchase. Altierre is a winner of the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please

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Media Contact:
Jeff Fox
The Blueshirt Group